Question 1

How to calculate profit margin for a business in Pakistan?

Accepted Answer

Profit Margin = (Revenue - Cost) / Revenue × 100. If you buy a product for PKR 800 and sell it for PKR 1,000, your profit margin is 20%.

Question 2

What is the difference between Margin and Markup?

Accepted Answer

Margin is your profit shown as a percentage of your final selling price. Markup is your profit depicted as a percentage of your cost. (e.g. 20% margin = 25% markup).

Question 3

What is a good profit margin for retail in Pakistan?

Accepted Answer

In Pakistan, competitive retail margins range from 10% to 30% depending on the sector. Daraz sellers must account for platform fees and packaging before determining true net margins.

PakCalc — Free Financial Calculators for Pakistan (Updated 2026)